Superteam Brazil

Superteam Brazil

Superteam Brazil

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Service

Web / Product Design

Studio

xmport studio

Location

Sao Paulo, Brazil

Year

2026

Credits

UI UX Designer : Pranatha Widya

3D & Motion : Andy O Aryoga

Description

Our studio repositioned Superteam Brazil's visual identity and digital presence to evolve from a community focus to a high-status regional hub. We shifted the narrative from "Building Together" to "Building the Next Generation," moving the brand from internal collaboration to external aspiration.

The visual strategy highlights a clear value: Solana Builders in Brazil. By removing ambiguity and focusing on innovation, we targeted ambitious pioneers aiming to lead the regional Web3 space.

The challenge

The main challenge was making abstract community claims tangible and credible in the dynamic Web3 environment. We needed to address the "Authenticity Gap" by demonstrating that these events were genuine, frequent, and impactful without using corporate stock images or exaggerated metrics.

The technical challenge involved designing a dense information architecture that remained easy to scan and accessible. We balanced extensive social proof including founder numbers, workshop frequencies, and funding data while preserving a clean, minimalist design that met strict contrast standards for global accessibility.

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