Pay Ai Landing Page
Service
Web / Product Design
Studio
XMPORT STUDIO
Location
Indonesia
Year
2025
Credits
Product Director : Natha W Xmport
Description
The team had an early prototype for a merchant donation launcher, a tool that allows communities to create donation campaigns using either newly created tokens or USDC. However, before launching, the prototype showed UX inconsistencies and unclear configuration steps that could confuse merchants and donors.
We redesigned both the merchant setup flow and the donor experience to simplify decisions, clarify token settings, and establish a predictable, user-friendly Web3 flow.
The challenge
To remove friction before product launch, this project addressed critical UX issues across both merchant and donor flows. Merchants faced unclear token parameters and confusing campaign-type decisions, while donors lacked clarity on donation amounts and the necessary swap-before-donate sequence. The primary goal was to resolve these complexities and establish a strong visual hierarchy for a seamless user experience.
